UFC, EA Sports extend licensing agreement for 10 years

The UFC and EA Sports will remain partners for the foreseeable future.

On Thursday, it was announced that the two sides have signed a 10-year extension to keep EA Sports as the exclusive home for UFC video games.

UFC 4, EA Sports’ latest installment of the UFC game, was released in August on both Xbox One and PlayStation 4. EA Sports executive vice president Cam Weber shared his excitement on the extension of the partnership with the UFC in a statement.

“We’re thrilled to extend our more than 10-year partnership with the UFC as we continue to build one of the fastest-growing sports franchises in the world, based on the rapidly expanding sport of MMA,” Weber said. “This agreement will allow us to push the creative boundaries of mixed martial arts video games and connect millions more around the world to the culture of the sport.”

UFC middleweight champion Israel Adesanya and fan favorite Jorge Masvidal served as the UFC 4 cover athletes. According to a press release, UFC 4 is the most successful edition of the game yet. Fans played more than 64 million simulated UFC fights during the EA Sports UFC 4 launch week, a 125 percent year-over-year increase over UFC 3.

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